Four powerful benefits
of digital advertising

STRATEGY

September 11, 2019

Step up your game

Maybe your business has only advertised through media buys, or through TV and radio spots. Perhaps you’ve tried advertising online but had a bad experience. That’s understandable, but it could be a costly mistake. When done right, digital marketing allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.

DID YOU KNOW?

Digital advertising, on average, returns $3 for every dollar you spend, according to a Nielsen study.

Benefits of digital advertising

So, digital advertising works for an increasing number of companies, but it’s reasonable for you to wonder if it can work for yours. If you’re still a little skeptical (also understandable), consider the following four benefits of digital advertising.

1. IT COMPLEMENTS TRADITIONAL ADVERTISING

Digital advertising increases the effectiveness of traditional marketing by boosting return on investment (ROI) by as much as 35%.

2. IT’S WHERE MILLENNIALS LIVE

If you want to increase profits from younger consumers, you need to be online. The average Millennial, for example, will touch his or her smartphone 45 times a day, and 63% of Millennials get their information about brands and products through social media networks.

3. IT HELPS YOU TARGET THE RIGHT CUSTOMERS

When you do pay-per-click (PPC) advertising, you tell search engines who gets to see your ads. You do this by selecting the keywords they use when they search on the internet. The same is true for advertising on Facebook. Putting your ads in front of the right people dramatically increases the cost-effectiveness and ROI of your advertising.

4. IT LETS YOU MEASURE RESULTS

If you advertise on TV and sales increase, you might not know the extent to which your ad was responsible. Among the top benefits of digital advertising is its ability to provide you with nuanced customer data. If you run a PPC ad, for example, you can see exactly how many people clicked on your ad and how many of them eventually made a purchase—which, of course, means you can also see if your advertising dollars were well spent. In addition, when you’re able to measure the results of your advertising campaigns, you get to see what worked and what didn’t, which allows you to improve your marketing.

We’re here to help

Digital advertising can seem intimidating, especially if you’ve never done it before. The good news is that there are affordable digital marketing experts who can help. To learn more about the ways our targeted display, search, email, and video services can help you increase profits and grow your business, contact us today.

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