What is MicroProximity?
MicroProximity, also referred to as “Geofencing”, uses GPS to reach smartphone users based on their location in real-time. For example, using Geofencing, a business can set a parameter around their store to alert individuals in range to their sale promotion.
Four types of MicroProximity
Setting up a MicroProximity campaign can encompass one or all of these types based on your marketing strategy. Such initiatives increase the amount of traffic into a store, foster sales, and create awareness around a service or product.
Reach consumers while they’re at specific locations (i.e., Techint Labs’ office).
Reach consumers while they are visiting competitor locations.
Reach potential consumers when they are nearby.
4. ACTIVITY OR INTEREST
Reach consumers based on the category of the location they are in (sporting event, restaurants, etc.)
DID YOU KNOW?
According to a 2019 Pew Research Center study, the percentage of Americans who own smartphones is now 81%, up from 35% in 2011. Using geofencing, we can strategically target this growing audience.