Geofencing 101:
AKA MicroProximity

TECHNOLOGY

September 18, 2019

What is MicroProximity?

MicroProximity, also referred to as “Geofencing”, uses GPS to reach smartphone users based on their location in real-time. For example, using Geofencing, a business can set a parameter around their store to alert individuals in range to their sale promotion.

Four types of MicroProximity

Setting up a MicroProximity campaign can encompass one or all of these types based on your marketing strategy. Such initiatives increase the amount of traffic into a store, foster sales, and create awareness around a service or product.

1. LOCATION

Reach consumers while they’re at specific locations (i.e., Techint Labs’ office).

2. CONQUEST

Reach consumers while they are visiting competitor locations.

3. AREA

Reach potential consumers when they are nearby.

4. ACTIVITY OR INTEREST

Reach consumers based on the category of the location they are in (sporting event, restaurants, etc.)

DID YOU KNOW?

According to a 2019 Pew Research Center study, the percentage of Americans who own smartphones is now 81%, up from 35% in 2011. Using geofencing, we can strategically target this growing audience.

Is MicroProximity right for your business?

Curious how Geofencing can take your business to the next level? Contact us today.

Or if you want to learn how to reach specific demographics within a geofence location, check out Geofencing 102: Device ID.

  • This field is for validation purposes and should be left unchanged.

Copyright © 2020 · Techint Labs | Privacy Policy