Geofencing 102:
Device ID

TECHNOLOGY

October 9, 2019

What is Device ID?

A Device ID, or device identification, is a string of numbers and letters that identifies every individual smartphone or tablet. In Geofencing 101: AKA Microproximity we explain that by using GPS we can reach audiences based on a designated geographical area in real-time.

On the other hand, with Device ID marketing we can look back and reach potential consumers that were in a particular location during a specified time period. For instance, an athletic shoe retailer may want to reach all men in their 30’s who attended a sporting event over the last three months in the retailer’s city. With Device ID, we can do this.

3 reasons why Device ID is essential to digital marketing

If your goals are to improve awareness, engagement, and conversion then you may want to consider adding Device ID marketing to your advertising plan.

1. UNDERSTAND YOUR AUDIENCE AT A DEEPER, PERSONALIZED LEVEL

Unlike desktops and tablets, smartphones are rarely shared between multiple people. As a result, the data collected is usually linked to one person, resulting in a clearer and more accurate profile.

2. REACH AN ACTUAL PERSON

Device ID’s only exist for verified devices, so you can be sure that you are reaching an actual person and not an internet bot.

3. TARGETED ADVERTISING AND ENHANCED USER EXPERIENCE

With Device ID marketing, audiences can be segmented by demographics, interests, location history, online behavior, app categories, and much more. With these insights, messaging can be improved and tailored to the audience you are intending to reach.

Make an impact

Device ID is a powerful tool; however, the technology alone does not guarantee a successful campaign. To leverage Device ID marketing to the fullest you need to strategically segment your audience profiles and create engaging content.

Lucky for you, we can do both. Contact us to start something great.

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