Use Marketing to Emerge
Stronger Post-Pandemic

STRATEGY

August 31, 2020

It’s time to think toward the future

The COVID-19 pandemic has shaken many industries to their cores, and it is uncertain how much longer it will last. Many businesses and marketers are scrambling, trying to find the best way to navigate through these uncertain times. However, not many are thinking about the future, and how they can overcome this difficult time on top and better than ever. Everything is changing, the consumer, the business, and the message. Now is the time to get creative and find unique solutions to position yourself in the best possible place when the pandemic finally subsides.

The consumer is changing

With stay at home orders in effect, many people are spending much more time on the internet. For example, internet usage increased an astounding 70% at the start of the pandemic. Since many people are venturing out only when necessary, it seems nonsensical to invest your marketing strategies into out-of-home advertising. The increase in internet activity makes digital marketing ripe with opportunity for growth.

However, many consumers are also going through financial hardships. Some industries have been harder hit than others. And if a person is working in a hard-hard hit sector, the last thing they want to see is an ad hard-selling your product. It may seem backward to advertise your business during a pandemic, which is why you need to scrap the old way of thinking about digital advertising and build a new strategy that resonates with consumers and sets you up for the future.

Get creative with your marketing strategy

Many people are struggling, and your marketing message needs to show that you understand and care. Thoughtful marketing and topical creative messaging can position your company as an industry leader and beacon of expertise during a crisis like the COVID-19 pandemic. Instead of product pushing, focus your brand on education and knowledge sharing. Spreading a valuable and useful message will resonate with both current and new audiences. Regardless of purchase, brand exposure with a caring message will go a long way for your business.

The opposite is also true. If you pull back or remove yourself from the spotlight, the brand equity previously built can quickly erode, and a quick re-emergence can seem insincere. Now is a critical time, so you want to get it right. A wrong move in this current climate could be extremely detrimental to your business. It is paramount you utilize this time to formulate a successful strategy that not only works now but in the future.

Set yourself up for success

We will eventually return to normalcy. However, there is no doubt the effects of the pandemic will be felt for years. COVID-19 will have a lasting impact on many industries. But before we get there, you need to understand the value of your business now, what it brings to the table, and the problems it can solve. The old way of life is gone, and the future will be forever altered. What was successful before may not be successful after. Companies that can figure out how to navigate between surviving and using thoughtful marketing to invest in the future will have a clear advantage in a post-pandemic world.

We understand times are difficult, which is why you need a trustful business partner to help guide you through. At Techint Labs, we are here to help get you through this pandemic and set you up for the future. If you want a business partner you can trust to get you where you need to go, we are the ones to trust. Feel free to contact us to learn more about our COVID-19 specific strategies and how they can help your business.

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