Mortgage made easy.

Finify, formerly known as Mortgage365, came to us looking for a brand identity to complement their new name and organizational goal of expanding their B2C marketing presence.

Working closely with the Finify team, we developed a brand identity that captured their streamlined and straightforward approach to mortgage financing.

To demonstrate their innovative and personalized approach to mortgage, we created a unique and memorable brand through playful illustrations, a modern color palette, and an approachable, straightforward tone. The brand informed a new website, social media presence, and digital marketing strategy and implementation.