Four languages. One community.

The International School of Denver (ISDenver) brand has grown and evolved since its inception in 1977. As a result, the brand lacked unity and consistency.

Working closely with stakeholders, we developed a unified brand that embodies their unique positioning and inspires unity among their community.

The International School of Denver is a multicultural, multilingual, pre-K-8th grade IB World School located in the heart of Denver. Through the experiences, relationships, knowledge, skills, and tools developed at ISDenver, students make positive contributions and create change to make the world a better place.

To begin the rebranding process, we conducted an extensive discovery and research phase to obtain input from key school stakeholders and parents. Next, we brought the ISDenver brand to life through a complete brand refresh, including a new logo system, visual identity, graphic elements, and messaging. The brand informed a new website, social media presence, apparel, print and digital materials, and environmental design for a new middle school building.