CLIENT
Josef Korbel School
of International Studies,
University of Denver
Denver, CO
SERVICES
Campaign Concept Development
Copywriting
Display Advertising
Graphic Design
Media Planning and Buying
Paid Social
Podcast Advertising
Print Advertising
Scriptwriting
SEM
Confronting the great challenges
Working closely with the Josef Korbel School of International Studies team, our campaign goals were to increase awareness and build a positive reputation among opinion leaders and influencers in the international affairs and public policy arenas, strengthen the school’s position among its competitive pack, and effectively communicate the school’s unique value proposition to prospective and current graduate students.
We developed and executed a campaign that embodies the Korbel School’s unique mission and curriculum, achieving campaign objectives and reaching target audiences across digital, social, print, and podcast channels.
degrees
that matter
The Josef Korbel School at the University of Denver is preparing the next generation of thinkers, do-ers and leaders to take on the great issues of our time. They strive to create a more secure, equitable, just, democratic, and sustainable world through scholarship, teaching, and public engagement.
We began our process with an extensive discovery phase which included reviewing the university’s brand guidelines and market research and conducting thorough interviews with internal stakeholders. The result was a campaign concept, tagline, and visual identity that captured the Korbel School’s essence and achieved campaign goals.
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results
TRAFFIC
+128%
increase in search traffic
+17%
increase in direct site traffic
+60%
increase in user traffic
+56%
increase in site sessions
LEADS
306
application submissions
751
lead actions